Need help organizing your data? Each day we’ll show you a new TikTok skill or hack that you can use on your own TikTok feed: Have you ever struggled to create a social media post? Insights available to TikTok pro accounts can inform everything from when you post to what you post. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. TikTok Pro Account to start taking advantage of them! You can also use the average time watched (and compare it to the total video time) to do an average completion rate for your video — further seeing if your videos are maximized for loop ability and repeat viewers. View stats, find the trends to follow, and get insight on engagement. Find out what kind of content your audience likes best. you’ll land on your personalized Overview. Want to learn more about how to find your best time to post on TikTok? Switch between a longer 28-day view or a 7-day close up to pinpoint spikes in traffic. The analytics for each post shows everything you need to know about its performance. Easily schedule photos, videos & carousel posts with a few clicks. Is this audience demographic matching up to your goals? TikTok Account Analytics. From the Content tab you can measure the performance of your content. To avoid missing out, regularly check in to report your progress.

TIP: Watch this space each week to see if there’re consistencies in “authors” (a.k.a creators). Looking to level-up your TikTok skills? For example, you can see from our image that 86% of the total audience was from the For You page. Your Favorites will help you create content with music/Sounds you know your audience is interacting with most. If you’re happy with your niche, keep playing to your crowd. So far, TikTok professional accounts are free. Understanding when your followers are most active is one of the best ways to discover your best time to post, which can be a great way to guarantee more interactions straight out of the gate. The follower count shows you how many total followers you have as of the 7-day reporting period and how many followers you’ve gained or lost week over the week. After many TikTok creators asked for greater insights, the popular app debuted TikTok Pro Accounts — a free account upgrade that allows you access to juicy data you can use to grow your account. Your TikTok account will now reload a Pro Account with analytics. If you plan to download data you can only do this from the desktop dashboard. This is a great way to see what’s trending and maybe give you some new content ideas! This is where TikTok shows you top-level data on video views, followers, and profile views for the last 7 days. Pro accounts offer them, while regular accounts don’t. Get expert social media advice delivered straight to your inbox. For deeper audience insights, click the Followers tab in the upper right corner. In this tab you’ll be able to see recent and trending posts from the last seven days. We help influencers, marketers and content creators to improve their engagement and take the most out of their accounts. Easily search TikTok users and order them by your needed criteria. The same thing can be said for not posting at certain times, too. Here’s a rundown of the TikTok analytics you should keep your eye on, and why you should track them.

Or partner with a relevant influencer to gain exposure with different crowds. Trending videos: Shows you your top nine videos with the fastest growth in viewership over the past seven days. Unlike Traffic Sources, which measures where the top locations for your views are, this metric is focused on where your followers are located by country.

This section holds really valuable information for you to utilize as performance benchmarks across your content. Total shares: The number of times the post has been shared. This might be the most valuable TikTok metric when it comes to seeing trending content that your followers are interacting with. Videos your followers watched: This section allows you to get a sense of the content that is most popular with your followers. Note: TikTok showcases data across all accounts as UTC timing, so keep that in mind when you’re reviewing.

This is an incredibly helpful metric because not only does it showcase the hourly times on exact dates in which your audience is active and scrolling, but you can see the times your audience is the least active. These are the two primary formulas marketers use: ((Number of likes + Number of comments) / Number of Followers) * 100, ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100. We monitor and analyze TikTok Influencers and Stars .

Get a snapshot of your TikTok profile analytics from the Overview tab. Have a look at this section often to see if it sparks any ideas for content. Get proper analytics for any public tiktok profile. Learn which TikTok metrics you should be tracking, where to find them, and how you can use them to your advantage.

TikTok Analytics.
If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. To drill down on specific TikTok video analytics, go to the Content tab. Before you do anything else on TikTok, switch you account to a Pro Account. We currently provide analytics for following platforms: TikTok. From the TikTok analytics dashboard, Pro account holders can learn about their followers, monitor views and engagement, and more. On the... For brands, businesses, and entrepreneurs, LinkedIn is a powerful platform for reaching professional audiences. Login to TikTok, click your profile picture, then select View Analytics. From the Overview, you’ll find a bar chart that displays video views over the past week or month. And that’s why understanding TikTok analytics is so important. And now you have immediate access to how and what videos are resonating with your fans. Analyze daily progress of any public TikTok user of their followers, following, videos and likes count. 1. Gender: Here you will find the distribution of your followers by gender. It measures the number of people who liked your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform. Audience territories: This section displays your reached audience (total number of users who watched your video) and the top locations of viewers for the post. Social media is abuzz with TikTok’s explosive growth. This TikTok metric could be used for a rough estimate of average engagement. Your TikTok videos can sometimes see a spike in views days, weeks, or even months after it’s posted, so don’t rule out every post as an immediate low-performer! ♬ I’m booked – How the Grinch Stole Christmas, Ready to start advertising on TikTok? TikTok Analytics: What They Are and How To Access Them, How to Use Content Pillars for Your Social Media Strategy, 5 Stock Photo Websites That Are Perfect for Instagram. Since like and comment metrics are visible on the platform, you can easily see how your TikTok metrics compare with other accounts. From your profile page, open the Privacy and Settings tab.

Sounds your followers listened to: TikTok trends are underscored by tracks, so check the top sounds your followers have listened to see what’s popular.

Enter in a TikTok user name If you’re wondering what the best time to post is, TikTok provides follower activity based on what time your followers are most active on the platform. TIP:  Save these songs to your Favorites. You can click on any video to see total likes, comments, shares, play time, traffic source, audience demographics, and more. Profile views: The number of times your profile was viewed over the selected period. You can do this by tapping on the song and pressing the bookmark icon. Switching to a Pro account is easy.

Once they switch to the TikTok professional account, users can see the video views and trends. Want to learn more about growing your TikTok account and planning your content? Check it out here. Click here to start using the template in Google Docs. It is a lesson for users who need to analyze their videos in 1-4 weeks. You can also check out TikTok video analytics from your profile page. This is what allows you to gain access to your analytics. A maximum of five countries are listed here. Reevaluate week-over-week to find your sweet spot. Open the video, tap More (…) and then select Analytics. This is the total distribution of followers by their gender. Hashtag views: The number of times posts with a given hashtag have been watched. This shows where your video traffic is coming from by country (based on a percentage of views). By now you should have a good overview of the benefits it can bring to your business, but if you’re looking for even more tips, we’ve got lots of exciting TikTok resources to come! Divide this number by the accounts total number of followers. This is a really good tool to use to see how your community is finding your content. Choose your business industry (this category won’t be displayed publicly). Average engagement estimate: For a back-of-the-envelope estimate of an accounts’ average engagement, try the following. Now that you’re an expert at TikTok analytics, this is a great time for you to assess your performance. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. This gives great insights into what videos are still popular, which are trending during this 7-day period, and how many new views and metrics individual posts got during this time. Exolyt is Social Media Analytics Tool & Viewer for any profile or video. Here is where you will see the top 9 videos (that you posted within 7 days) with the fastest growth in views.

Total play time: A cumulative total of the time people have spent watching your video. Toggle between the 7-day or 28-day view to chart your account’s short and long-term growth patterns.

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