Signing this contract was a huge success for me and I would not have made it without my friends and family and teammates! Nike is layered. This moment will live forever!

Full disclosure: I have cerebral palsy and trained as a rower with some of these interview subjects in the past. Gallegos and his manager have also debated moving up to the marathon. From Bo to Tiger to Michael to Serena, Nike has made last names unnecessary for these high performers.

I stayed with him the entire way and blew by him in the last quarter mile and [set a personal record.]

Nike brought a film crew to capture the emotional moment when a company executive surprised Gallegos with the contract at the end of a cross country race. Footage aired on "NBC Nightly News," was posted online by Sports Illustrated, and quickly racked up views on YouTube, where commenters said they were moved to tears. John Truax, a Nike footwear marketing manager, presented the contract to Gallegos after an Oregon running club practice, while a film crew from Elevation 0m captured the emotional moment on camera. I am a Brand Consultant and CEO/Creative Director of virtual-idea company, Ideasicle (www.ideasicle.com). It's worth thinking about with your brand. Justin Gallegos has cerebral palsy and still not only runs, but runs competitively on a team. He finished in 2 hours, 3 minutes and 49 seconds. This content is imported from Instagram. https://t.co/s189txLicC, Bodyweight Moves to Challenge Your Core Stability, Saucony’s NYC Endorphin Speed Limited Release, Molly Huddle Breaks Three U.S. Records in One Run, How This California Woman Ran Off 125 Pounds. Derrick Rose once signed a 13-year contract with Adidas for $185 million, which was the largest endorsement deal in sports history in 2012. And Nike inspires us all by celebrating this kind of athletic victory. Because Nike proves that great branding is about finding new ways to stay true to who you are versus simply finding new truths. Gallegos did say he is satisfied with the deal. Andy Wigren, a financial analyst at Fidelity and a below-the-knee amputee, said well-meaning people can come off as condescending when they don't realize how athletic someone with a disability really is. Gallegos later wrote on Instagram that he does not "suffer" from CP. But they all prove "Just do it.". It is definitely possible, but the odds are most definitely not in your favor! © 2020 Forbes Media LLC.

I was once a kid in leg braces who could barely put on foot in front of the other! Justin Gallegos. This was perhaps the most emotional moment in my seven years of running!

He fired me up.". She and a crew of seven other rowers — all with disabilities — beat 32 able-bodied teams en route to a fifth-place finish in their Head of the Charles event. Opinions expressed by Forbes Contributors are their own. God is truly good! We may earn commission if you buy from a link. You may be able to find the same content in another format, or you may be able to find more information, at their web site. How we test gear. "Yeah, while I was watching it, I was like, 'Wait, where does he get to read it or decide if he actually wants that contract or not?' I have gone through just about everything in the book to be where I am today! ". Justin is about overcoming.

WATCH: Nike surprises Justin Gallegos with first contract for person with cerebral palsy. The event included dozens of competitors with disabilities. ". #ProfessionalAthlete #SWOOSH #Nike72 #NikeTrackandField #NikeXC #ThereIsNoFinishLine #StrongerEveryMile #NoSuchThingAsADisability #NikeRunning #Limitless #Breaking2 Video Credits: @elevation0m, A post shared by Justin "Magic" Gallegos (@zoommagic) on Oct 6, 2018 at 5:33pm PDT. With Justin, there's no talk of how many 800s he won.

Under Armour signed Stephen Curry to an endorsement deal that is worth about $4 million per year through 2024. But as marketers I am struck - again - by the fact Nike not only continues to stick with its original "Just do it" brand idea (launched in 1988), but keeps it fresh, keeps it interesting and keeps us engaged along the way. So is top American Galen Rupp, who was fifth this year after winning in 2017. "I have yet to see a video that includes a disabled athlete that is not using sad music that people are supposed to cry over," she said. Gallegos signed on the spot.

“We’ve discussed me possibly running the Chicago Marathon a year from now,” he said. As someone with the same diagnosis as Gallegos, I can tell you that's a remarkable, cardiovascular feat.

"Man, that’s great, but is it a real contract? We met for breakfast with other athletes and coaches on one of the final days of practice before this year's Head of the Charles Regatta. You may be able to find more information about this and similar content at piano.io, How Muscle Fiber Types May Affect Your Training, Inside the Allegations of Racism, Sexism at NYRR, eBay Will Authenticate Sneakers to Weed Out Fakes, D’Amato, Pearson Win Michigan Pro Half Marathon, Daniel Romanchuk Drops Fastest Wheelchair Marathon, Blake Leeper Suffers Setback in Push for Olympics, When to Exercise to Prevent Certain Cancers. "And to me, that was like, 'This is wrong.'

Five days later, when Gallegos spoke with Runner’s World, he was still bewildered by his new professional status. Lebron is about winning. You may opt-out by.

Justin Gallegos is a junior at the University of Oregon and runs in the school's running club.

Gallegos said he is not allowed to disclose the terms of his deal, but he will keep his GoFundMe page active to help defray the cost of out-of-state tuition at Oregon. Nike awarded him a three-year professional contract. As consumers, we can all be inspired by Justin's, and therefore Nike's, story. But the journey is damn sure not over!!!

All Rights Reserved, This is a BETA experience. "And I do agree that the wording needs to be changed and needs to be better," he added in an interview.

Big things are yet to come! Hard work pays off! This was in my mind. Thank you to all my friends, family, and teammates on running club, and now a brand new atmosphere on teammates with Nike! Today I made Nike history and became the very first athlete with Cerebral Palsy to sign a contract with Nike!

Paralympic silver medalist Danielle Hansen raised another issue when we met along the Head of the Charles race course. It turns out that Kipchoge feels the same way about him. Gear-obsessed editors choose every product we review. I want to do a marathon, and hopefully Chicago is my first one.”. Nike has enjoyed positive press coverage this month for signing a University of Oregon runner named Justin Gallegos to an endorsement contract.

Competing for her native Austria this summer, Beyer won a silver medal in an event for athletes with disabilities at the World Rowing Championships. The video of Gallegos getting the contract was posted on October 6—World Cerebral Palsy Day. As Gallegos’s inspirational story went viral across the internet last week, dozens of top professional runners reached out on social media to send their congratulations—including the “sport’s philosopher king” himself. said Ellen Minzner, who coached a U.S. crew that won silver at the 2016 Paralympics. I am an advertising veteran and current CEO of Ideasicle.com. Nike declined repeated interview requests. He set his personal best of 2:03 at the Eugene Half Marathon last year and hopes to break two hours in 2019. The company helped launch the crowdfunding campaign that covers part of his tuition at the University of Oregon, Nike founder Phil Knight's alma mater and a popular training ground for elite runners. "I want to see something that's empowering the disabled community and that's not pitying us or making us seem like a charity case.".

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